The work
I turned customer interviews into a flexible content system: short-form testimonial reels, longer case-study videos, and sales-ready proof points. The goal was to make one shoot useful across the full funnel instead of treating it like a one-off asset.
My role
I wrote the interview questions, coordinated with external film crews, shaped the story from raw footage, and built detailed edit outlines for our video editor. I also chose which moments would be strongest for different audiences and use cases.
Distribution
Organic social, paid ads, website case studies, and sales enablement. I matched customer stories to the industries and pain points our sales team was actively working so the videos could support true conversations.